Best business practice: Prefer phone to email or text

Great article in Fast Company about using the phone vs email/text/etc.:

What Happened When I Replied “Call Me” to Every Email for a Week

Photo: Flickr user M. Accarino
The author noticed that successful people would often reply to an email with a phone call, or an invitation to call. He wonders if being “phone-prone” and success are related. He experimented with a phone-prone approach to see what would happen…
I am email-prone myself but I know I’d be wiser to phone (or visit in person) more often. It’s not just that it’s more high-touch, not just the communication of tone of voice; the phone-prone maintain that a phone call is often faster. It’s also much harder for someone to say no to a live phoned request than to an email.
“The phone may not be the newest collaboration tool out there, but I was surprised at how effective I found it after a week of forcing myself to become more phone-prone.”

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