Bathroom humor hits the spot for a utilitarian B2B brand

How do you boost a utilitarian brand like SurveyMonkey? Most marketers would be thinking about “what it is and what it does.” Functional, pedestrian, and boring. Eli Schwartz thinks bigger with this clever release about — well, about what cell phone users do in the bathroom.

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This is genius marketing because it:

  • Highlights a skillful use of a survey, using SurveyMonkey’s Audience tool.
  • Is an attention grabber with high viral potential.
  • It’s relatable and tells a story (one more than a few readers will relate to).
  • Is one of very few quality uses of an infographic.
  • Made me LOL. And made me think about SurveyMonkey. And made me pass the word!

The execution is great, too, with bright, humorous graphics.

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(Disclaimer: I know Eli and spotted this because I follow him on LinkedIn.)

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