A DevOps Mindset for Marketing

Because many of my clients are in software development services and tools, I spend much time doing marketing for DevOps. Here’s an interesting article on DevOps for marketing!

Although it originated in software technology circles, DevOps is a culture, a methodology for high-speed progress in complex, IT-heavy areas. And now that marketing is so tech-heavy (in enterprises, marketing typically spends more on IT than IT does), they need great ops practices.

“DevOps is a cultural and professional movement that is focused on building and operating high velocity organizations.” Sounds perfect for today’s marketing.

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