If you are involved in marketing or have a website, here’s something new to worry (a little) about.
Does your website pass muster on mobile devices? Starting Tuesday, Google is going to reduce the ranking of sites that fail their test.
Don’t panic. See Searchengineland’s well-reasoned advice. And realize that it affects only phones and not tablets, non-brand traffic, and there is no permanent penalty — the effect goes away as soon as you fix it to Google’s satisfaction.
It’s a good thing to address anyway and to be honest, it got me to stop procrastinating. This page didn’t meet the criteria until last Friday.
For a WordPress site fixing the issue generally means one of two things: Change themes or contact the theme producer to see if they have an update in the works. It took me just five minutes by updating the theme and turning on a mobile-friendly feature in “Jetpack.”