Search engine optimization (SEO) is a strategy

Great article by my friend, Erik Newton of Brightedge, on the importance of treating SEO — search engine optimization — as a strategy.

Planning an SEO Marketing Strategy

Anyone close to SEO work has heard the request: “We want to be on page one of Google for these 20 words.” It’s an innocent request but is guaranteed to propel the company into the wrong tactics. Erik explains how a strategic approach aligns with the rest of a company’s marketing strategy. Who are we, what are our goals as a business, and how do we make our content, budget, resources, and goals align? He goes on to talk about how search is part of a marketing program and in particular, how to include SEO as part of the content marketing program, so every piece of content works for you.

More search strategy: http://moerubenzahl.com/category/search-marketing/

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