You built a content machine. It’s relevant and tuned to your target audiences’ needs. It demonstrates expertise and builds relationship, engagement, and loyalty. You have people writing, others republishing, you’re optimizing it for search. You’re brilliant!
But few see it outside your circle. You’re preaching to the choir. Whet you’re not doing is distribution and promotion.
Altimeter Group says that while half of marketers acknowledge the need for distribution, only a quarter are doing it.
What to do? Check out this great article on content distribution and promotion from Jayson DeMers, in the Harvard Business Review.