Straightforward Marketing Strategy

You know your business — you’re an expert. But are you expert in marketing it? Are you using marketing tactics that are strategic and optimized for you? Or are you trying things you heard about and hoping that’s right?

Do you know what you don’t know?

Marketing is not magic. I specialize in straightforward, understandable marketing you can sustain, with simple, clear messaging everyone will know by heart. When we’re done, you and your staff will know what to do. Marketing will no longer be a battle of opinions.

And I know technology. I’m a nerd, with engineering degrees from Stanford and Princeton.

I can work on a project or hourly basis and I’ll customize to fit your needs. My unique, extremely efficient methodologies deliver usable marketing insight:

1. The Marketing Strategy Assessment is a unique, efficient method for identifying your customers’ and prospects’ needs without extensive focus groups and surveys. Which marketing tactics matter  for you? Web, video, social media, PR, SEO, search ads, webinars, lead management, marketing automation…? We rate 65 marketing tactics for cost and effectiveness, to see which ones match your business needs. We create a simple roadmap your staff or contractors can execute. With a common strategy, everyone in the company works together. Decisions become easy. You will run your business based on insights, not arguments.
2. Who is your customer and what is the customer’s problem? Persona Development characterizes your customers so clearly and simply that every employee can know them by heart. The voice of the customer informs every decision, large and small, throughout the company. One client said, “The next day, we were making design decisions we’d wrestled with for weeks, because we all knew what customers would want us to do!”
3. A strong brand makes you more valuable. It increases profits. It defines you in the minds and hearts of your customers, partners, suppliers, employees. Brand and Message Development develops clear, customer-centric (rather than company-centric) messaging that focuses on benefits (not just features) to make it clear to everyone the value you create for customers.
4. The Internet can be your 24-hour, automated sales rep. Or it can drive business to your competitors. I’ve been running hugely successful search and content marketing strategies since 1995. “SEO” (search engine optimization) is just part of what you need. My Search and Content Marketing Workshop will build a program that delivers prospects and uses content to drive reputation, expertise, and business.

Where to begin? Contact me for a no-cost consultation.