On the design process

If you love design, check this out. Good job of capturing the process. 

http://player.vimeo.com/video/113751583

The key takeaway, in my opinion, is that where most people think and think about the problem, Aaron Draplin sketches, rapid fire. The creatives I know (including myself) experiment, and err, 100 times as much as most people. Notice how he rapid-fires designs on paper first. Then he goes to the computer and he’s still experimenting rapidly. 

While not everyone can be a master, anyone can design. Few do because they don’t realize it’s not about innate talent, it’s a question of practice. People who say they can’t draw (or sing or throw a baseball…) are wrong. 

By the way, if you think you can’t draw, read the book “Drawing on the Right Side of the Brain,” by Betty Edwards. 

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