Naming

One of the most popular articles here is about the simplest and most complex aspects of marketing a business: Naming it.

I ran across a wonderful real-life story today, from Alex Blumberg’s StartUp about how they named his fledgling Gimlet Media. He encounters and explains all the typical challenges and along the way reports, in a very honest way, the missteps, discoveries, and musings. (Be warned, there is a very obscene South Park clip; no worries, he gives ample warning.)  It’s a great overview of how to (how not to) name something.

StartUp: Episode 5: How to Name Your Company

And here’s my article, Naming a Product or Company.

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