SEO in minutes?

I don’t need to sell you on the value of search engine marketing, do I? It doesn’t get all the “shiny new thing” attention it used to, but search is still where your prospects name their needs, and search engine optimization (SEO) is how you get in front of them at exactly the right moment. My search and content marketing strategy session is one of my most popular offerings.

But the best search marketing requires time, expertise, and constant care and attention. Even sophisticated, Fortune 1000 enterprises I work with sometimes allocate their smart search marketing resources elsewhere.

When resources are tight, you can apply the 80-20 rule and achieve pretty-good SEO with fewer resources, at least for a while. Rand Fishkin, founder of Moz, the best search marketing information resource I know, addresses what he calls “minimum viable SEO” in Moz’s weekly whiteboard Friday series. Even enterprises with robust search strategies will benefit from this, as will smaller organizations with rudimentary search marketing.

Go visit Rand. In just nine minutes, you’ll have a practical program for pretty-decent SEO when time is tight:

Minimum Viable Search Marketing: Minutes Per Week, Rand Fishkin of Moz.

Leave a Reply

Your email address will not be published. Required fields are marked *